Our story

Building a future where farming is profitable.

We're on a mission to change Kenya's agricultural economics — connecting farmers to markets, deploying sustainable post-harvest technology, and building rural communities that can plan around a reliable income.

Our journey

From a simple idea to a growing movement.

Agrotech Plus was born from a simple observation: Kenyan farmers were working harder than ever, yet struggling to find reliable markets for their produce.

What started as a small pilot connecting 50 tomato farmers in Kiambu to a Nairobi-based processor has grown into a movement. Today, we work with over 5,200 farmers across 12 counties, aggregating more than 10,000 tons of produce annually.

But our mission goes beyond market access. Sustainable agriculture demands a holistic approach — solar technology that cuts post-harvest losses, training that spreads modern handling practices, and digital tools that bring market intelligence to the farm gate.

"We don't just want to connect farmers to markets — we want to build an agricultural system where every farmer can thrive, every buyer finds quality supply, and our food systems become more resilient."

Elisha Calleb — Founder & CEO, Agrotech Plus
Kenyan farmers with fresh produce
5,200+

Farmers registered

12

Counties served

10K+

Tons aggregated / yr

What drives us

Six commitments behind every decision.

Not a mission statement for the wall — the working rules for how we price, hire, build, and decide what to invest in next.

Farmer first

Every initiative starts with one question: how does this benefit the farmer? Their success is the business model, not a side effect of it.

Sustainable infrastructure

Solar cold storage, drying, and irrigation that work for the farmer's margin and the land in equal measure — not offset projects bolted on afterward.

Radical transparency

Open pricing with farmers and buyers alike, from the first negotiation to the final payment — no hidden spread.

Community resilience

We invest in the long-term standing of farming communities — training, inputs access, and infrastructure — not just the next transaction.

Market fairness

No exploitative middlemen. What a buyer pays should show up honestly in what the farmer is paid.

Decisions from data

Weather, yield, and price data feeding real decisions at the farm gate — not a dashboard for its own sake.

Our people

Meet the team behind the mission.

Agronomists, engineers, logistics specialists, and community organisers, working together to connect farmers to profitable markets.

View our team
Get involved

Join us in changing what farming pays in Kenya.

Whether you're a farmer looking for a reliable market or a buyer who needs consistent, quality supply — talk to us.